Saturday, November 14, 2009

May be peter...

In a unique marketing strategy, X entered a dare of sorts between themselves and _____'s front man Y. They stated that if Y managed to release his new album, ______, in 2008, they would give everyone in America a free X. _______, which was in the works for fourteen years, was released on November 23, 2008. X put a coupon for a free can on its website, but, the website to download the coupon was inaccessible throughout most of the day. Due to the website issues, the offer was extended until 6 p.m. on November 24, 2008, yet several people still experienced problems registering. Y threatened to sue the manufacturer for a public apology, and undisclosed damages, alleging that it failed to honor this promise. No suit was filed however.

x?y? album if poss

2 comments:

Shashank said...

X is Dr. Peppers, Y is Axl Rose, and the album was chinese democracy...

chicken_dinner said...

yes yes :)