Friday, August 27, 2010

Where is the party?

The party plan is largely regarded as primarily the invention of Brownie Wise, who developed it for the X company in the early 1950s. The success of X was widely emulated. In this system, full-time commissioned representatives of the sales organization, almost invariably women, approach other women about hosting a social event in their homes during which a product will be demonstrated. In consideration, they will be given hostess gifts and a portion of the proceeds from the amount of goods sold. Frequently all in attendance will be given a token item of nominal value as an incentive to attend, although the primary reason to attend is for the fun of the social environment. The value of fun as a commodity coupled with personal customer service is what makes this business model so successful.

But recently this kind of marketing reappeared in the news when Y used it promote its newly lauched product Z in 2009.

Id X, Y and Z.

2 comments:

The Mudd said...

X has to be Tupperware
Dunno abt Y and Z

themasterhimself said...

yep...
x is tupperware
y is microsoft and z windows7